•FULL REBRAND • WEBSITE REDESIGN •BRAND EXPANSION STRATEGY

The Challenge:
Uncommon Camellia, a luxury wedding planning company, had a loyal client base but lacked a cohesive brand identity and digital presence to match the caliber of its services. Their website and branding didn’t reflect their premium offering or attract the high-end clientele they were targeting. The brand also lacked room to grow into new revenue streams like interior design or product packaging.

New Brand Arm Launched

Premium Pricing Introduced

+65% Social Engagement

Featured in top wedding publications

+27% Bookings YoY

Website traffic increased by 43% in the first 3 months post-launch.

+43% Website Traffic

KEY RESULTS

Bookings rose by 27% year-over-year, with a shift toward higher-budget clientele.

Brand featured in The Knot, Martha Stewart Weddings, and Southern Bride post-rebrand.

Enhanced packaging and visuals led to increased Instagram engagement (+65%) and stronger client referrals.

Average client spend increased following the introduction of higher pricing tiers.

Successfully launched Uncommon Camellia Home, creating a new revenue stream.

The Strategy:
I led a full rebrand and custom website redesign, refining the brand voice, visuals, and digital experience to better align with their elevated services. We introduced premium pricing, launched a new interior design division (Uncommon Camellia Home), and created packaging to support brand expansion.

•FULL REBRAND • WEBSITE REDESIGN •DIGITAL MARKETING STRATEGY •PAID MARKETING

The Challenge:
Southern Pours had a unique mobile bar concept but lacked a cohesive brand identity, digital strategy, and scalable infrastructure to support growth. Their visuals and pricing didn’t reflect the elevated, experience-driven service they offered.

Expanded team operations

Premium Pricing Introduced

+40% social engagement lift

Consistent paid ad funnel delivering qualified leads

Multi-month booking calendar filled

Inquiries more than doubled in the first 3 months

+100% increase in inquiries

KEY RESULTS

Booked out multiple months for the first time

Launched Meta ads with strong lead conversion

Enhanced packaging and visuals led to increased Instagram engagement (+40%) and stronger client referrals

Average client spend increased following the introduction of higher pricing tiers

Hired additional staff to meet increased demand

The Strategy:
I led a full rebrand, including a modernized logo, brand strategy, and visual identity. I designed a high-converting custom website optimized for SEO and bookings, redesigned all print and digital assets, and refreshed the look of their social media for visual consistency. We launched paid Meta campaigns and advised on pricing strategy and funnel development to increase conversions and scale operations.

•BRAND IDENTITY • CUSTOM WEBSITE •SEO STRATEGY •INDUSTRY VISIBILITY

The Challenge:
House of Hart Events had a growing reputation in the event planning space but lacked a refined digital presence and cohesive brand identity that matched the caliber of their work. Their messaging didn’t reflect their values around inclusivity, and their website wasn’t optimized to convert or attract media attention. They also needed more visibility of their events and products.

BRAND SCALABILITY

Premium Pricing Introduced

Increased visibility among influencers and brands

SEO & keyword-targeted content for visibility

Developed media-ready assets

Clear, values-driven messaging established to convey inclusivity and safety in today’s climate

CLEAR MESSAGING TO ALIGN inclusivity goals

KEY RESULTS

Created press kit and packaging that positioned the brand for publication features

Custom website built with SEO strategy and high-converting portfolio structure

Supported client in booking with nationally recognized brands like Kyte Baby

Average client spend increased following the introduction of higher pricing tiers

Designed systems that allow for team expansion and brand scalability

The Strategy:
We executed a full rebrand including a new logo, color palette, and messaging that clearly positioned the company as inclusive, welcoming, and design-forward. I designed a custom website with optimized portfolio and SEO pages to support organic traffic growth and media visibility. We also created branded packaging and press materials to support outreach to publications and elevate the brand’s presence in the industry.

•FULL REBRAND • WEBSITE REDESIGN •BRAND EXPANSION STRATEGY

The Challenge:
Bgirly Lipsauce had a loyal product following but a website that held the brand back. The original Shopify site was filled with broken links, images that wouldn’t load, and poor navigation that made shopping difficult. There were no systems in place for email or text marketing, and the visual identity lacked polish and consistency. With no marketing strategy in place and no funnel for customer retention, the brand was missing key growth opportunities despite having a high-potential product.

Conversion rate improved via optimized site navigation and bundling

Influencer and holiday campaigns increased visibility and UGC

Email & SMS list-building system live

Amazon store launched and driving sales

+1,000 new followers on Meta platforms

Doubled total sales within 3 months of relaunch

100% revenue growth in first 90 days

KEY RESULTS

Instagram follower growth of 1,000+ in 90 days

Amazon launch created additional sales channel

(popups, flows, automation) New email & SMS marketing generated repeat purchases and lead capture

Holiday campaign drove high engagement and returning customer orders

Website UX redesigned for mobile-first conversion

The Strategy:
I executed a complete digital transformation. We rebuilt the Shopify site from the ground up—fixing all technical issues, optimizing the site structure, and creating intuitive navigation for mobile and desktop users. I introduced full-funnel marketing with popups, automated email flows, and SMS collection tools. We aligned the new bold brand identity with a full branding photoshoot and implemented the visuals across the site and social. To expand revenue streams, we launched an Amazon store and introduced bundle offerings. A coordinated influencer and social media campaign drove brand awareness and supported a successful Black Friday sale.

•BRAND CREATION • WEBSITE •FULL FUNNEL MARKETING •PAID ADS •MEDICAL BUSINESS STRATEGY

The Challenge:
This medspa was a concept with no structure—no name, brand, team, systems, or digital presence. To launch successfully in a competitive and heavily regulated industry, it needed more than just beautiful branding: it required deep knowledge of medical aesthetics, legal compliance, and strategic marketing to build trust, drive revenue, and scale.

CLINIC EXPANSION

HIPAA-aligned systems + full digital funnel

ROI-positive digital ads running across Meta and Google

SEO-optimized site ranked

6-figure ROI on integrated marketing campaigns

Highest month to date: March, following New Year’s campaign

$30K–$50K+ in monthly revenue growth

KEY RESULTS

Ranked locally in search for high-intent medical aesthetic terms

Highest performing month was March following a New Years Campaign, 10x-15x return on ad spend MoM

HIPAA-compliant documentation and workflows created

Clinic expanded services, location and staff within first 6 months.

The Strategy:
I led the development of Platinum Medical from concept to fully operational clinic. This included business naming, service development, audience targeting, and visual branding. Beyond creative strategy, I consulted with medical professionals and legal teams to ensure compliance with Texas medical board regulations, scope-of-practice laws, and clinic best practices. I created internal protocols, clinic documentation, and patient communication workflows.

On the marketing side, I designed a high-converting custom website built with targeted SEO and keyword strategy, managed Google and Meta paid campaigns, directed professional branding photoshoots, produced all marketing graphics and Reels, and implemented seasonal campaigns like our high-performing New Year’s promo.

•E-COMMERSE • SHOPIFY WEBSITE •BRAND EXPANSION STRATEGY *NAVIGATION & UX STRATEGY

The Challenge:
Forth & Nomad had strong in-store traffic and brand loyalty but an underperforming e-commerce site. Their existing Shopify website had limited product visibility, outdated navigation, and no SEO strategy in place. The online experience didn’t match the vibrancy and range of their in-store offerings—including their hidden gem: an in-house coffee shop.

Stronger internal linking structure

Lower cart abandonment rate

Brand grew to a multi-location business

Successful SEO setup for local and branded keywords

+22% increase in Average Order Value (AOV)

Site now features a broader range of products with better categorization

Improved ROI on e-commerce transactions

KEY RESULTS

Site now features a broader range of products with better categorization which lead to more items in cart.

Including Coffee Shop SEO increasing foot traffic in store leading to higher AOV

New brick and mortar store opening in Dallas TX with website page add on post launch

due to improved navigation and mobile UX

to boost page authority and discovery

The Strategy:
I led a full custom Shopify redesign focused on user experience, conversion, and brand storytelling. We completely overhauled the site architecture to make navigation intuitive, featured more products on key landing pages, and built a dedicated section to showcase their coffee shop and community vibe. I implemented foundational SEO (keyword research, meta structure, internal linking) to support organic growth and local discovery. The new site aligned with the brand’s modern, creative aesthetic while delivering improved functionality and visibility.

•BRANDING STRATEGY • WEB DESIGN • CORPORATE POSITIONING 

The Challenge:
Despite being a multimillion-dollar construction firm with successful commercial and residential projects, Ringtex Construction had no online presence. Without a website or branding, they lacked the digital credibility needed to attract new investors, form B2B partnerships, and showcase their extensive portfolio to prospective clients.

Website Structured for SEO and Future Growth

Brand Now Reflects $MM Revenue Status

Improved Lead Credibility Through Clean User Experience

Full Project Portfolio Available Online for the First Time

Investor-Ready Brand Messaging + Design

Established digital footprint to support due diligence and RFP reviews

100% Increase in Digital Credibility

KEY RESULTS

Built for investor trust: clear services, team info, and large-scale capability shown visually.

Streamlined access to proof-of-performance for partners, investors, and future clients.

Website experience reinforces Ringtex’s operational competence.

No longer looks like a small or “invisible” contractor—now positioned alongside top competitors.

Foundation for organic visibility and long-term marketing flexibility.

The Strategy:
I led the full creative development of the Ringtex brand, starting with logo design, visual identity, and messaging that reflected professionalism, capability, and scale. I then designed a custom website that included a project portfolio, service descriptions, and company overview sections built to attract corporate partners and investor interest. The site architecture was created to support future SEO growth and easy project updates, giving them a strong foundation for long-term marketing efforts.

•BUSINESS IDEATION • BRANDING STRATEGY • WEB DESIGN • ONLINE COURSE CREATION

The Challenge:
Two experienced personal trainers had a powerful vision—to create an online fitness and nutrition education hub—but needed help turning their idea into a structured, branded, and market-ready platform. They had no visuals, no website, no course design, and no digital infrastructure to build or scale their offering.

Business Model + Pricing Strategy Developed

Positioned for Future Influencer + Affiliate Marketing Growth

Mobile-Optimized Landing Pages Designed for Conversion

Custom-Branded Course Materials + Graphic System Created

Brand Built from Concept to Launch in 90 Days

Launched a fully functional online education platform with video-based courses

Fully Integrated Thinkific Platform with Payment + Course Delivery

KEY RESULTS

from an idea to a fully functioning brand and online business—including naming, identity, digital infrastructure, and platform setup

lesson graphics, module templates, and landing page design—to ensure consistent branding

user flows optimized for mobile visitors, supporting sign-ups, browsing, and checkout with ease.

Future-proofs the brand for scalable marketing channels

course pricing, bundling, and content structure to align with their value proposition and industry positioning

The Strategy:
I collaborated with the founders to define their brand positioning, target audience, and product structure. I created the full brand identity, including the name, logo, voice, and visual direction. I designed the website and course pages using Thinkific, built out all digital content, and developed clear brand messaging. I also provided business consultation to guide their pricing model, funnel setup, and user experience. Graphic assets were created for both internal content and marketing materials to support a professional and engaging online presence.

Branding & Business Strategy Overview
Over the past several years, I’ve helped bring 50+ businesses to life through a strategic blend of branding, creative direction, and business consulting. From startups in need of naming and identity development to multimillion-dollar companies seeking a full rebrand, I specialize in building brands that are not only beautiful—but built to scale.

My work spans a wide range of industries including retail, wellness, medical aesthetics, tech, construction, fitness, education, hospitality, and more. I’ve guided founders through every stage of the creative process—from initial brand ideation and logo design to user experience mapping, web design, SEO optimization, and long-term growth strategy.

Each brand is built with intention, backed by data, and tailored to connect with its target audience.